There's nothing like the busy hustle and bustle in a busy street market. At the sight of all the products offered at the market stalls, the water in the mouth of the visitors comes together. So much selection, so many colours, so many great offers. But how quickly things change. Old well-known favourite recipes make space for take-aways and new organic options, meatless menus and all sorts of vegan variants. Ideas and recommendations no longer come from butchers and grocers, but also from influencers on social media. Nowadays, everything has to be edible, honest and sustainable. How different is the market nowadays? This is the picture you need to put on this puzzle.